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CURL Talk — cruelty-free

The Age Of Certifications: Vegan, Cruelty-Free And Natural Beauty Products

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The Age Of Certifications: Vegan, Cruelty-Free And Natural Beauty Products

The Age Of Certifications: Vegan, Cruelty-Free And Natural Beauty Products Is it just another beauty trend?    Or is it a consumer-conscious industry shift?    Millions of consumers all around the world are steering away from brands and products that don’t have the official vegan or cruelty-free stamp of approval. Even the ingredients list is being carefully read through by consumers to ensure products are as natural as the brand claims.          In recent years, consumers have become well educated on the benefits of popular cosmetics, skincare and hair care ingredients. The internet has equipped them with...

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